Brutalism
Use monumental raw concrete, exposed aggregate, severe geometric plinths and uncompromising negative space.
- Palette
- concrete gray, charcoal, product accent
- Lighting
- Hard side light and stark architectural shadows.
- Shown with
- Footwear, but works with any product
Brutalism kits
Using the brutalism look with your product
Each kit comes in three versions: product only, studio with a model, and lifestyle. The palette above is an example. When you attach your own product photo, ChatGPT takes its real colours and builds the brutalism set around them, so the look adapts to your product instead of changing it.
About the brutalism look
- What is brutalism product photography?
- It is a architectural look. The recipe: use monumental raw concrete, exposed aggregate, severe geometric plinths and uncompromising negative space. The typical palette is concrete gray, charcoal, product accent, and the lighting is hard side light and stark architectural shadows.
- How do I get the brutalism look in ChatGPT?
- Attach a photo of your product and paste one of the 3 brutalism kits on this page: product only, studio with a model, or lifestyle. The examples use footwear, but ChatGPT adapts the set to your product's real colours.